How to improve business decision making
The marketing department needs the budget for marketing campaign ‘A’. Sales needs to get more people on the phones. Finance has to make the call.
Substantiated evidence as to which would create the biggest impact to the bottom line is scarce. Thankfully, it doesn’t usually lead to a shutdown but can lead to disgruntled employees, demotivated staff, and sometimes bad decisions.
If the finance team has access to data and stats that could help them to make the decision, taking away the element of risk and removing the accusation of political implications, it could make decision making so much easier and result in substantially less fall out.
By using Awardaroo revenue intelligence it is easier to get hard evidence to support whether more people are needed on the phones because there are too many calls going unanswered or being lost in a busy IVR, or actually whether when marketing campaign ‘A’ ran last month it created an uplift in calls of such a percentage that it cannot be ignored.
Awardaroo revenue intelligence can support challenging business decision making. Awardaroo can offer businesses that security: The knowledge and support that makes effective decision making easier and removes the risk.