How Can Improving Quality Standards Boost Business Productivity?

Published on:

October 14, 2020

Quality standards boost business productivity,

In a Productive Organisation quality is built-in. Creating a high-quality product or service is inherent in the Productive Organisation because it is the organisation itself that is the focus of the quality standards, not just its products and services.

Nature doesn't have quality standards. Nature is continuously evolving, adapting and learning how to survive and thrive.

High-quality products and services are produced by default. Consistency is the most important attribute of a Productive Organisation. With consistency comes expertise, time-saving and the ability to identify the next non-consistent activity to improve.

How can improving quality standards boost business productivity?

The commonly used definition of quality is perhaps much of the problem in the way we run our businesses today and how we see “Quality”, that is “fitness for purpose”. It suggests a minimum level of quality is sufficient and that it can be measured and that somebody needs to measure it.  

In a recent video on Tesla achieving a fully autonomous, self-driving car Elon Musk said they were very close and were “working on the long tail of problems”. This is not an absolute “fitness for purpose” quality standard that everybody is focused on. They are continuously evolving and improving and will continue to do so. They need to meet the requirements of a fully autonomous, self-driving car. This is a specification that they will first meet, then exceed and continue to do so. So in a Productive Organisation quality is a journey, not a goal or a minimum standard.

In a manufacturing setting, components need to conform to specification otherwise they won’t fit together and work as intended. In a service organisation, a problem needs a solution, if it doesn't address the problem, it fails. Operational excellence doesn't come from focusing on “Quality” standards, it comes from continuously looking for ways to improve the ways things get done.

ISO 9001 is a Quality Management System with over a million organisations being certified across the world. There are seven principles within ISO 9001, each of which is integral to the philosophy of the Productive Organisation.

Relating these seven principles to the Productive Organisation, they are:

  1. A Customer focus
  2. Recognising the importance of meeting the ever-evolving needs of the customer.
  3. Strong Leadership
  4. Providing a clear vision and environment within which continuous improvement can take place.
  5. Engagement of people
  6. Seeking alignment between the business and its staff.
  7. Process improvement
  8. Recognising that well defined and implemented processes creates consistency and the best use of time.
  9. Continuous Improvement
  10. Realising that business growth is a journey, not a destination
  11. Evidence-based decision making
  12. Big data, clear information and regular feedback are the keys to effective decision making
  13. Relationship management
  14. Suppliers, partners, customers, staff, all relationship are key to sustained and profitable growth

This creates a more efficient, productive business that better understands customer needs with more engaged employees. Risks are reduced and customer satisfaction increases. Everybody in the business has a much better understanding of how the business works and how to improve it. Communications are improved and so costs are reduced.

This creates a Productive Organisation which drives your competitive advantage, innovation increases creating new product and market opportunities. We can help your business tranform into a productive organisation with our business improvement programme.

About Paul Freudenberg

Paul Freudenberg is a business productivity coach and consultant with a focus on operational excellence delivering improved profitability and business performance, and Founder of Awardaroo in 2005. Paul has set the mission of Awardaroo to help raise UK Business Productivity from one of the lowest in the G7 to one of the highest by 2030. Connect on LinkedIn


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