What is a Niche Market?

Targeting the niche market has long been seen as a more effective way to sell your wares and build your business. However, it always fell subject to one massive restriction; cost. It was the cost of targeting niche markets that mean this was always the domain of the...

Small Business Public Relations Strategy

Public Relations, often known as PR is as old as the cart but PR as it was traditionally known and recognised is dead. In days gone by, before the technology boom that has transformed the world of marketing and public relations as a whole, a company might carry out a...

Are you looking after your leads?

Do you convert all the leads you can? Would you like to convert more? Have you ever thought about how you generate your leads? If asked how they generate leads most people will respond ‘well, advertising of course’. Think about it more carefully. Leads don’t just come...

How Best To Leverage Your Marketing Budget

All businesses of a certain size have a marketing budget but do all businesses know how to get the best out of their marketing? How can you leverage marketing spend to ensure best returns? How do you know what’s effective? How do you measure? Leverage Your Marketing...