Using Productivity as a Growth Strategy
We want to help businesses to do better, to increase their sales and profitability and grow by helping them improve their business productivity, to become more efficient and converting their limited resources into profit.
Through our 3 stage segmentation model we help companies to generate increased profitability from improved business efficiencies. For many we offer a fundamentally new direction, a business model that puts the customer at the heart of all activities to enhance customer satisfaction, drive growth and achieve increased profitability.
As more and more businesses recognised the need to focus on being customer centric, we went to the pub and created our business model to help them grow. This led to the creation of BridgeBox, whilst sober, the first call conversation analysis platform that analyses incoming sales and customer service calls to increase their profitability. With the inception of BridgeBox, our clients were now able to truly understand the customer experience that they were providing to their customers and with our help, make the necessary improvements that would support their ambition of being truly customer centric.
Today our service offering has expanded to address employee engagement and business productivity. This is an area that is often overlooked and yet has the ability to make a real difference to both brand perception and growth potential.
In 2005 you had a choice between the dark arts of SEO or the increasingly dated directories. We created a service called Browsectory ™. Here businesses were not lost in a long list of Google search results and users had a usable interface. Amongst other features it had website thumbnails that showed a website without clicking on it.
The world was going mobile, the iPhone was arriving. We focused on building websites and promoting them across devices. During the recession our clients grew whilst others faltered. We delivered the first mobile website in the highly competitive storage industry.
Social media is starting to take hold, businesses are looking at Twitter and Facebook. Knowing your market, your Niche will be key. We created a unique market analysis tool based on Google’s latent semantic indexing and BridgeBox ™ a unique service that makes incoming enquiries and customer service calls more profitable.
Today? It’s back to the beginning. With all this access from anywhere, anytime, by anyone, what must a company focus on today? Service. The last great competitive advantage. With our long experience, we work with companies large and small to help them use service to drive marketing, sales and growth. Today a company must have a purpose beyond just profit.